Category: News & Updates
How to Increase Customer Loyalty (and Engagement) using Decision Point Marketing
Monday, May 15th, 2017
Increasing customer loyalty. As simple as it sounds, it is one of the biggest ways to increase profits and grow sales. For marketers, it translates to ‘a sure fire way to stay on the radar of a target market already overloaded with advertising.’ And if that didn’t get you excited, did you know that repeat customers spend on average, 67% more than new customers? And existing customers are 50% more likely to try new products. 50%! That means that 1 in every 2 of the repeat customers that make the decision to return to your business will buy your new product offering.
[Video] Watch how Inflatable Advertising is Changing Marketing One Promotion at a Time
Tuesday, February 9th, 2016
There’s a marketing stat that states that it takes anywhere between 7 to 13 touches before a potential customer becomes a customer. So most marketers use a combination of tactics to reach their target audience. Written articles, videos, online advertising and direct mail are just a few. The more variety, the better the chance of getting their attention.
7 Predictions for the Future of Physical, On-Site Advertising for 2016
Wednesday, November 11th, 2015
If I told you I had a crystal ball and could predict what the future holds, what would your first reaction be? ‘Yeah right, keep dreaming’ or maybe ‘I’m all ears’. Back about 15 years ago, there was this influx of ‘predicting’ type articles on the web.
If you Haven’t Joined the Email Marketing Push, You will After Seeing These 19 Stats
Tuesday, November 3rd, 2015
It’s no secret that email marketing is a cornerstone for businesses in both B2B and B2C industries. The nineteen facts below might leave you wondering whether you’ve put enough emphasis on this sales tool in 2015, or convince you to re-evaluate its use within your marketing strategy for 2016.
[White Paper] Getting Noticed: The Location Based Advertising Guide to What Works for Today’s Consumers
Tuesday, October 27th, 2015
Because marketing is constantly evolving, keeping up with the marketing Jones’ is increasingly more difficult. From mobile location marketing to social media marketing to direct mail ads, there is a never ending line of ideas to go through. And for businesses with physical locations, even though any of these tactics could work, bringing customers in the front door isn’t as simple as it sounds.
Interview with Amber Gueiros, Business Development with Air Ad Promotions
Tuesday, September 29th, 2015
Without amazing people to manage customer accounts, we would not be the company we are today. We’d like to introduce you to Amber Gueiros. Amber is on our very talented business development team at Air Ad Promotions. She’ll tell you what its like to work at Air Ad Promotions and why following your gut can make a huge difference!