37 Retail Advertising Facts and Stats

The U.S. retail industry is revving up for the holiday season as well as getting next year’s marketing plans finalized. Here are some interesting facts and figures to see where advertising and marketing dollar spend are the most beneficial. After all, getting familiar with trends that have panned out, keeping a close eye on others that haven’t and getting insights into what next year’s marketing should look like, is a major part of a successful 2016.

1. An estimated two-thirds of the U.S. gross domestic product (GDP) comes from retail consumption. (about.com)

2. Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%). (Smart Insights.)

3. In 2015 mobile ad spending accounts for 49% of digital ad spending, which is only slightly behind the trends of how people are using their devices. (Smart Insights.)

4. ComScore’s February 2014 market review shows the majority of consumers are “multiscreening”, accessing retail sites on mobile or desktop, so consistent experiences across device need to be deployed. (ComScore.)

5. The top tier of consumers’ favorite online retailers remains stable. There is little significant movement among the top 10 favorites in this ninth annual consumer survey conducted by Prosper Insights & Analytics, and the full list includes only six relative newcomers. (National Retail Federation.)

6. 78% of marketers surveyed were already using location in their mobile ad campaigns. (Marketing Land.)

Entice a right turn!

7. Advertiser spending on Facebook FBX grew 48% while display ad spending on Google dropped 9% among customers using IgnitionOne’s campaign management platform, according to the company’s Q2 Digital Marketing Report. (Marketing Land.)

8. On average, we conduct 12 billion searches per month on the web in the United States. (Comscore.)

9. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Hubspot.)

10. Among US digital video viewers polled, 62.5% said that companies using video marketing understood how to reach their customers. (eStrategyBlog)

11. In a March 2015 study by Pinterest and Millward Brown Digital, 93% of US Pinterest users who had accessed the network in the past six months had done so to plan for or make purchases, and 87% said they had purchased something as a result of the social site. (eMarketer.)

12. In Q1 2015, Pinterest accounted for the second-highest share of social media-driven site visits in North America, at 19.0%. (eMarketer.)

13. According to a recent survey, over 80% of marketers are doing some sort of personalization, but only 19% are doing it in real time. Most are missing out on context.

14. Digital channels represent 25% of today’s total marketing budgets, and with the adoption of smartphones, digital commerce, and growth of social networks, digital marketing spend is expected to grow to one-third by 2017.

15. Approximately 80% of smartphone users access social networks on their devices, and 55% of those users visit social networks on their devices once per day.

16. Among the different online channels that marketers invested into, in the year 2014, the humble Website proved to be the most effective of all (81%), followed by Email (71%), SEO (54%) and Social (41%).  (Regalix.)

17. 91% use a desktop to search the internet, 80% use a smartphone, 47% use a tablet, and 37% use a games console. (Sales Force.)

18. Search is the most common starting point for mobile research at 48%, followed by branded websites at 33%, and branded apps at 26%. (Sales Force.)

19. 70% of B2B marketers are creating more content than they did one year ago. (Content Marketing Institute.)

20. On average, U.S. companies send 18 percent more marketing emails than transactional. (Marketing Land.)

21. Email now accounts for more than 7% of all e-commerce user acquisitions. It’s the 2nd most effective channel behind organic search (15.8%). (dotMailer.)

22. 7 in 10 people say they made use of a coupon from a marketing email in the prior week. (dotMailer.)

23. Email is the number one most popular activity on smart phones – 78% of people check email on their mobile phone. (dotMailer.)

24. Birthday emails have a 481% higher transaction rate than promotional emails. (dotMailer.)

25. Half of people who abandoned a shopping cart said reminder emails are helpful, but more than a third (38%) find them annoying. (Marketing Sherpa.)

26. 6% always purchase after receiving cart abandonment emails, while 7% always complete the purchase if the email includes a discount. (Marketing Sherpa.)

27. 58% of B2B marketers use search engine marketing, making it the paid method used most often to promote/distribute content (they also say it’s the most effective paid method). (Content Marketing Institute.)

28. Users on desktop computers click on search engine ads 5 times more often than they do social media ads. (Perform Insider.)

29. 85% of respondents said that they would spend more on LinkedIn this year, followed by Twitter at 78% and YouTube at 70%. (Regalix.)

30. 42% rate social media tra­ffic as the most important social marketing metric. (Sales Force.)

31. 85% of orders from social media sites come from Facebook. (Stand Out Social Marketing.)

32. 75% Twitter users makes at least one purchase per month, which is higher than the 67% of internet users overall. (Brainsins.)

33. 71% shoppers improve the perception of the brands when they see a positive response to a review on social networks. (Brainsins.)

34. A survey by Cone Communications and Echo Research uncovered that 87 percent of global consumers factor in Corporate Social Responsibility (CSR) into their purchase decisions.

35. Though there are 191.1 million online buyers in the US, only 28% of small businesses are selling their products online. (Remarkety.)

36. Most US shoppers place a strong value on the ability to check for product availability at brick-and-mortar stores near them. (Remarkety.)

37. 80% of consumers using coupons prefer locally relevant advertising. (Street Fighting Magazine.)

Stay locally relevant!

38. Companies with 30 or more landing pages generate 7x more leads than those with fewer than 10. (HubSpot.)

What do all these add up to? Namely, that an online presence is vital to any businesses retail marketing strategy, and within that you need high search rankings, to be willing to pay for social media adverting, and have an intuitive email promotion system. But even more importantly, people are looking for local businesses that offer coupons or the ability to order and pick up their items at their convenience.

We can help you not only beat the odds for local advertising, but increase store visitation by making sure customers see what your business is all about and the great promotions you have to offer in a quick glance. Check out our post on Outdoor Advertising statistics for real numbers that can get your business exactly what it needs in 2016. We’ll get you noticed!

Give us a call at 855-MY-AIRAD (692-4723) to attract attention to your location!