5 Things About Car Wrap Advertising that May Surprise YouMar 24th Small Business Marketing
We’ve all seen cars driving around that are covered with an advertising message, but have you ever thought about actually investing in one for your own business?
Car wrap advertisements are used quite regularly by fast food companies, florists, and landscapers, but virtually any business could benefit from a car wrap. If you have a business, but have yet to branch out into car advertising, maybe now is the time to think about doing so. Whether you just want your company’s contact details on the side of your van, or you want an intricately designed advertisement covering a car, vehicle wrap advertisements come in many forms.
We’ve come up with a list of five things you probably didn’t know about car wrap advertising to try and whet your appetite for this innovative marketing method!
It’s quick to process
If you work closely with a recommended company that specializes in producing car wrap advertising, such as Air Ad Promotions, then you can have your car ready in a matter of no time. Of course, it depends on the complexity of the design and exactly how much of the car you want covered, but usually the total production and installing time is relatively short.
Where ever you go, your ad will go with you as well! Car advertising is a great way to get your brand out and about and increase the audience you reach. It can follow you on errands or days out – wherever you happen to go! It’s so much better than a static advertisement, such as a billboard, which is only ever seen by those who pass by. You can take your car wrap to where all the crowds are – a great advantage over traditional forms of marketing! You could even get a few cars wrapped and loan them to employees as company cars, then your advertisements will be really clocking up the mileage and covering as much area as possible!
It’s easy to get started
You don’t need to go through piles and piles of paperwork for a car wrap ad. If you can legally drive a car, then you’re pretty much good to go! All you need is a driver’s license, current insurance and proof you own the car. And that’s it! Now you can start creating a winning ad design.
Planning DOES work
Car wrap advertising works best if you plan it. Once your car is all ready, sit down and plan out an example of where you will take it. Of course sometimes its good to just go with the flow (traffic, right?!) But ultimately, your car wrap is a great form of advertising and you want to reach the right people. What is really helpful is plan out your hotspots – mark them on a map if necessary – where your target audience will be and then drive your car around these areas. For example, if you’re trying to reach teens to mid-20 year olds, why not drive around local malls, schools and colleges?
They’re long lasting
This type of advertisement should last for at least 5 years. The better care you take of your vehicle will help the wrap to last longer. So it’s good to know that this one off investment will continue to bring in cash for years to come! And – as with anything you purchase – make sure you use a reputable company – you don’t want something that starts peeling off in 3 months!
Have we got you thinking about purchasing a car wrap advertisement? We sure hope so! They are such an efficient and cost effective method to implement in your marketing and advertising strategies, and one that can go with you to wherever your travels may lead you!
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