5 Ways to Put your Year End Marketing Budget to Good Use

As the year draws to an end, many marketing departments and marketers in particular, are feeling the year end crunch. Marketing budgets are scrutinized and plans are reviewed for the coming year. While saving money is always a good thing, not capitalizing on your full budget may mean losing it for the coming year.

Don’t lose it, maximize it!

How can you fully maximize your budget for the coming year while still showing ROI? Here are a few ways to hit a home run and head into 2017 on the tails of a successful campaign.

Execute on a small project

The weeks are winding down, but that doesn’t mean marketing stops. If you’ve never used Decision Point Marketing before, these final few weeks are the perfect time to give it a go. Image the feedback you’ll get when your small budget spend on inflatable advertising brings in a flood of customers at the end of the year! Putting a promotion together is easy:

• Take one of your promotions being promoted right now
  • Gift cards, catering, charity work, ‘buy one get one’, even Black Friday are usually popular at this time of year
• Send that promotion with images and any ideas your team has in mind to Get an Estimate
• We will send you a mock-up of the design
• Edits / any corrections are approved
• Product is shipped to you or to a specific store

Advertising flags, A Frame signs and advertising balloons are excellent choices for an end of the year push.

Check out 10 Inflatable Advertising Products and What They Can Do For Your Business for more ideas!

Order advertising flags for next year

Some promotions happen on an annual basis, others, like grand openings, happen more frequently. Why wait to place your order for flags? Order them now, so they are ready for when you need them. We can store them for your team and send them out as needed.

Make your windows festive

Simply promoting ‘Happy Holidays’ or ‘Merry Christmas’ in your marketing materials is good, but take it a step further and make it amazing by changing out your windows graphics to match the holiday season. All too often window graphics are the last thing to get a fresh new look. Show your festive side with a complete re-design for an attention grabbing display.

Try something new

If you’ve never used cloudbusters before or never had an advertising balloon up at your location, now is the time to try it out. Those advertising flags are working well for you, but what about adding something new into the mix. A custom inflatable might be just the thing your location needs to ring in 2017 with fanfare.

Spend it on your team

Don’t forget about your team! Marketing teams are constantly working, regardless of if they are actually at work or not. This is the perfect time to treat your devoted team to something special. Even add in a banner to show your appreciation.

While it’s almost time to close the book on 2016, your marketing budget is never out of mind. That’s why running campaigns that show instant ROI are the best way to maximize your year end marketing budget. Don’t wait, take advantage of these last months and kick off 2017 with some wins.

For help on putting budget friendly inflatable advertising to work for you, give us a call or send us an email.