hand pushing a button to launch a business

7 Money-Saving Tips for Launching a Business

By · Small Business Marketing

Congratulations, you’re getting a business off the ground. All the planning and projecting is in the works. And the costs are adding up. Before you watch any more money drain out of your new venture, get the ins and outs of how to save money when you launch a business. One search for how to launch a business and you’ll likely find more guides and ideas than you ever thought possible. Some are ‘cheap’ or ‘free’ or ‘low cost’. But let’s face it, launching a business costs a lot of money. A good chunk of it is unavoidable. But the good news is that some of the costs can be trimmed. Take these tips for cutting the right corners and maximizing your bottom line. Money Savings Tips for Launching a Business Be vigilant about what money is coming in and where the money going out is actually going. 1. Use low cost phone numbers Gone are the days of limited choice when it comes to phone service. With online phone number providers, you can set up a business phone number in a matter of minutes. And if you utilize a remote workforce, they can all be added to your phone […]

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120 grand opening ideas

120 Grand Opening Ideas for Record Breaking Success

By · Grand Openings

Whether it’s your first location or your 20th, opening a new business is a mountain-load of work so by the time opening day comes, it’s been in the works for what seems like forever. But as far as marketing and promotions go, it’s just the start.

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boosting sales fall shopping custom inflatables

Ideas for Boosting Sales This Fall Shopping Season (Retail and Beyond!)

By · Advertising Tips

Any business owner or marketer would agree, Fall shopping season is the time of year everyone watching the revenue numbers looks forward to. But just as sales heat up, so does competition. With deals, special offers and discounts flying right and left, making your location stand out from the crowd requires some creative ideas for boosting sales that not only increases revenue, but does it in the most cost effective way possible! Here are some ways to position your location as the mecca for hungry, on-the-go or deal-seeking shoppers… Announce a sale Advertising a sale in an online ad is one thing, but advertising it on an Adversail™ flag, right at your location opens up an entirely new target market. They are the ones that are out and about already and primed to make a right hand turn right then and there. It’s instant ROI. This sale message is right at eye level so customers can’t miss it. Give them something for free Take a grand opening a step further and make a larger than life statement of what would attract customers to your location. Something that makes them Ooo and Ahh and get excited to stop in. There are […]

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event sponsorship ideas banner with a crowd of people.

Event Sponsorship Ideas: 7 Creative Ways to Attract Sponsors

By · Event Tips

Looking for some creative event sponsorship ideas? You’ve come to the right place! We’ve got loads of ideas and epic ways to show your sponsors some love! Event sponsorship in the age of competition means going the extra mile and offering your sponsors something more, something that will attract their attention and get them to sign on the dotted line. How do you attract sponsors for an event? Sponsorships should be as beneficial for the sponsor as they are for the event – offering a win–win for them to want to do it again and for you to feel comfortable approaching them again. Because, let’s face it, when a sponsor doesn’t get the recognition they feel they should have gotten, you don’t stand much of a chance to secure them as a sponsor in the future. Sweetening the pot for a potential sponsor may be as simple as offering them more exposure on your owned media channels or it may be going out of the box with creative solutions… Here are 7 creative event sponsorship ideas: Offer them their own branded advertising flag   Imagine the reaction you’d get when you offer your sponsor their brand’s logo on a custom […]

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black friday advertising ideas

Black Friday Advertising Ideas To Stand Out from the Competition

By · Advertising Tips

With the biggest shopping day of the entire year fast approaching, it’s time to make sure your location attracts the most customers and stands out from the competition. Because Black Friday and ‘sales and discounts’ go hand in hand, customers don’t have to look very far to get the latest deal. So how do you get those customers to shop at your location and not your competitors? Here are a few advertising ideas to make sure you are the one they make a right-hand turn and spend money with. Say it loud and proud Your target market is passing by your location right this very minute. If they can’t see your special sale or promotion, how will they know you have one going on? A giant 20’ advertising balloon boldly displays that message, loud and clear. They can’t help but notice it and certainly can’t miss the Black Friday sale message either. Take it street level As customers drive by, wondering what they’re going to have for dinner or distracted by their never ending to-do list, an advertisement that sits right at street level grabs their attention unlike anything else can. It’s an instant reminder that they should stop and […]

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back to school breakfast adversail flags yellow+red

How to Turn Any Business into a Back to School Destination

By · Advertising Campaigns

Summer sales and promotions are at their peak, for the consumer that means more discounts and deals and more summer shopping. But for marketing departments that means one thing is fast approaching… back to school. Back to school promotions are great for shoppers as they look for deals on the things they need and want; for marketers or anyone marketing for a retail location, it’s a goldmine of opportunity to advertise everything from laptops to pencils. But the opportunity doesn’t stop with retail marketers, even if you don’t work in the retail industry, this time of year presents a host of opportunities for marketing campaigns that tie in with this once a year event. “Your after school snack destination” “Mani/pedis for back to school” “Free coffee for teachers” “Free coffee between 6-8 am” “Free Delivery During the Month of August” “Donate a School Supply, Get a Free ______” “Gym Membership Specials” “Get Your Supplies Here” And the list doesn’t end there, here are a few more ideas in action to piggyback on with back to school marketing and promotions. Free Kids Haircut with an Adult Haircut Back to school is a great time for a fresh new haircut, even for […]

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