How Online and Offline Advertising Can Work TogetherFeb 28th
Modern consumers have hundreds, if not thousands of marketing messages coming at them every day. A few they might actually look at, even fewer might be engaged with, but the majority of them will fall to the wayside. Not seen and definitely not heard. As an advertising and marketing agency that specializes in on-site, attention grabbing advertising, we are challenged to help our clients come up with the right message that grabs attention at the right time. But discovering when that right time is, is part of the challenge of getting online and offline advertising to work together. This is where we spend a lot of our time and where you can benefit from it – we get to know our customer’s customers. Call it research, profiling or ideal customer descriptions, but this is how customers make their journey to a purchase. And it’s the start of how online and offline advertising can work together. Two Customer Journey’s, Same Outcome Let’s look at two customers… we’ll call them Customer A and Customer B. Customer A is sitting in their office and they noticed it’s 5 minutes before the lunch hour strikes. They hop onto Facebook to browse through the news […]
Advertising Examples to Get Your Location Ready for SpringJan 16th
Spring is coming fast, so it’s time to get your location ready for Spring shopping season. From retail to restaurants, we’ve got the stuff you need to attract attention for your location. Advertising Flags Spring means planting, working out and cleaning up. With advertising flags, your brand tells the story of what is at the top of your customers minds… Banners If there’s one thing your location needs for Spring, it’s a new banner message. Don’t let the same old campaign run again – spruce it up to attract new customers. Changing up your advertising message reinforces your brand and attracts customers to your location who might have become ‘ad blinded’ before. -Marty Buckholt Advertising Balloons For big time recognition, use an advertising balloon with branded colors and a personalized message. That way your customers can’t miss it. Tube Dancers Wacky and always moving, tube dancers are an essential element for getting a laugh out of your customers. You’ll lose track of how many customers pose for pictures with it! Sidewalk Signs These signs are larger and more durable than a regular yard sign and do an amazing job at attracting attention. Made of plastic or metal, sidewalk signs […]
How Air Ad Promotions Supports the Top 5 Seasonal Marketing OpportunitiesNov 15th
The holidays have officially kicked off and we are in full swing for sales and seasonal marketing opportunities. As a marketer, determining the best combination of timing, delivery and content is a task you know all too well. There are always trends and new releases to consider and how each strategy you execute will impact the consumer – either in a positive or negative way. At Air Ad Promotions, supporting seasonal marketing strategies is just one way we step in to help you encourage consumer spending. The other way is with eye popping and attractive outdoor advertising products. Holiday and Seasonal Marketing Ideas and Opportunities Black Friday Not only is Black Friday a great time to take advantage of this already highly publicized marketing opportunity, it also means customers are on the lookout for deals and special offers. That’s where an advertising flag comes in. Take your message to the street so everyone passing by won’t miss your Black Friday specials. Small Business Saturday What if you aren’t marketing for a Small Business? There are still ways to tie in to this promotion, even if you market for a nationwide chain. One idea, use an advertising balloon to show off […]
How Retailers Can Get Customers in the Door in 2018Oct 18th
If you’re responsible for marketing a local, regional or national retail chain, you probably spend a good amount of time optimizing your marketing efforts. Between deciding where to spend your marketing dollars and tracking ROI, executing a marketing strategy is a tight combination of growth and effectiveness mixed together. At Air Ad Promotions, we spend a large part of our time suggesting ways to enhance our client’s marketing efforts in the most cost effective manner possible. We do this for a couple reasons… one, promotions that are cost effective save marketing budget dollars. And two, marketing campaigns that are enhanced with decision point marketing products see results immediately. What are the Makings of a Successful Retail Marketing Campaign? The success or failure of a marketing campaign can be measured in many ways, but for our clients, success rests in sales. A successful retail marketing campaign brings more traffic and more sales to the store. As an example, we’ll look at two companies that could benefit from a marketing strategy that is all-inclusive. In other words, the marketing strategy optimizes every touch point that a customer would have with the company. Rent-A-Center Rent-A-Center is in a perfect position to catapult […]
[Infographic] 6 Ways to Attract Customers to Your Quick Service RestaurantSep 21st
Getting your location noticed these days is hard. From distracted drivers to fierce competition, attracting the attention of your target audience requires you to be noticeable. How do you do that with 10 other QSR’s on your street all vying for the same thing? You do it by thinking outside of the box, doing something unusual and attention grabbing. Want to see more useful tips and fun stories about inflatables? Sign up for our newsletter list!
Rethink your Marketing this Holiday Shopping SeasonAug 16th
As summer winds down, holiday shopping season moves into the playing field. Before long, tv ads, social media posts and emails will be in frenzy mode for holiday marketing. While online marketing contributes to ad blindness, the right messages at the right time contribute to ad AWARENESS.