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Though outdoor advertising dates back as far as markets and signs do, the tube dancer is a relatively modern marketing tool. Originally, these tube-shaped, extra tall inflatable men were designed by a team from Trinidad and Tabago Company. The team…

Too often, people treat their grand opening like sticking a toe in the water and not like a diving board that can launch their business into success. Grand opening events set the stage for not only your product or sales,…

Independence Day is one of the biggest holidays in the United States, ranking second only to Christmas. It’s no surprise that given its popularity, the 4th of July is also a major opportunity for marketing. In 2014, the citizens of…

In any given day, you are exposed to between 4,000 and 20,000 marketing messages. Even though that sounds like a lot, it’s nothing when compared to what an outdoor advertising balloon sees in a day. From distracted drivers to…

On any given day as you drive to where ever you are headed, there’s a good chance you will pass by a brightly colored and waving friendly face. No, not a neighbor – a tube dancer at a local…