From Start to Finish: How to Announce a Rebranding Without Losing CustomersAug 23rd
For a company’s forward-thinking leaders, nothing spells disaster like an unsuccessful rebranding. Whether it’s due to lack of planning, execution, or just an unexpected downshift in the market, a rebranding gone amiss leads to a web of customer confusion and slumping sales. Fortunately, the majority of the time, rebrandings are successful and deliver on their (re)brand promise.
12 Grass Roots Ideas to Skyrocket your Local Store Marketing EffortsJun 28th
Are you looking for innovative ways to establish a grass roots connection between your business and your local neighborhood? Here are a few tips on how to boost your local store marketing: 1.Calendars and pens for customers One of the best ways to spread word about your business is by giving away free items. In particular, freebies such as pens and calendars are widely used and often prominently exposed by customers in their homes and offices, making them a great grass roots idea for marketing. Just ask Huntington Bank about their pen marketing. 2.Loyalty program A great way to infiltrate a local market and compete with more recognized brands with a national presence is by establishing a loyalty program. The type of program depends on your business, but it could range from being as simple as a stampable paper card to a plastic card allowing the customer to accumulate points. For more ideas about loyalty programs, take some tips from Menchies or Hungry Howie’s. 3.Advertising flags Sometimes establishing a presence in your local market requires making a physical mark. When a local bakery wanted to make a splash with their grand opening, a row of advertising flags was just the […]
10 Ways to Boost Unit Sales in Your Quick Service RestaurantMay 18th
You need more customers right? More foot traffic and more paying customers walking in the front door? Well, it’s time to get back to the basics. Fortunately, in order to boost unit sales, you don’t need on coupons that never even get opened or social media that may or may not actually get people in the door. There are some tried and true methods to get in front of your most highly targeted customers without breaking your budget.
120 Grand Opening Ideas for Record Breaking SuccessApr 12th
Whether it’s your first location or your 20th, opening a new business is a mountain-load of work so by the time opening day comes, it’s been in the works for what seems like forever. But as far as marketing and promotions go, it’s just the start.
17 Ways to Use Local Store Marketing to Boost Gym MembershipsMar 1st
With the weather turning warmer, more people are getting geared up for summer. And summertime means less thick, heavy clothing and more tank tops and light dresses. This is also the time when women and men start thinking about getting in shape for that beach vacation.
[Video] Watch how Inflatable Advertising is Changing Marketing One Promotion at a TimeFeb 9th
There’s a marketing stat that states that it takes anywhere between 7 to 13 touches before a potential customer becomes a customer. So most marketers use a combination of tactics to reach their target audience. Written articles, videos, online advertising and direct mail are just a few. The more variety, the better the chance of getting their attention.