How Retailers Can Get Customers in the Door in 2018Oct 18th
If you’re responsible for marketing a local, regional or national retail chain, you probably spend a good amount of time optimizing your marketing efforts. Between deciding where to spend your marketing dollars and tracking ROI, executing a marketing strategy is a tight combination of growth and effectiveness mixed together. At Air Ad Promotions, we spend a large part of our time suggesting ways to enhance our client’s marketing efforts in the most cost effective manner possible. We do this for a couple reasons… one, promotions that are cost effective save marketing budget dollars. And two, marketing campaigns that are enhanced with decision point marketing products see results immediately. What are the Makings of a Successful Retail Marketing Campaign? The success or failure of a marketing campaign can be measured in many ways, but for our clients, success rests in sales. A successful retail marketing campaign brings more traffic and more sales to the store. As an example, we’ll look at two companies that could benefit from a marketing strategy that is all-inclusive. In other words, the marketing strategy optimizes every touch point that a customer would have with the company. Rent-A-Center Rent-A-Center is in a perfect position to catapult […]
[Infographic] 6 Ways to Attract Customers to Your Quick Service RestaurantSep 21st
Getting your location noticed these days is hard. From distracted drivers to fierce competition, attracting the attention of your target audience requires you to be noticeable. How do you do that with 10 other QSR’s on your street all vying for the same thing? You do it by thinking outside of the box, doing something unusual and attention grabbing. Want to see more useful tips and fun stories about inflatables? Sign up for our newsletter list!
Rethink your Marketing this Holiday Shopping SeasonAug 16th
As summer winds down, holiday shopping season moves into the playing field. Before long, tv ads, social media posts and emails will be in frenzy mode for holiday marketing. While online marketing contributes to ad blindness, the right messages at the right time contribute to ad AWARENESS.
Set your Limited-Time-Offers Up for Higher ROI than Ever BeforeJul 11th
Your marketing team has spent weeks, maybe even months getting the campaign ready. The social media team is ready, the banner ads are done and the press releases are just about to go out. All the details have been planned out for hitting record setting numbers. When this limited-time offer campaign is released, it will show such high ROI that your marketing team will be the hero’s.
How Do You Advertise an Event on a Tight Budget?Jun 13th
Few things determine how successful an event is than the attendance numbers. To get high numbers, promotion, marketing and advertising all need to come together. This gets tricky when you have a tight budget with high ROI goals. Fortunately, there are many tools to help you spread the word cost effectively.
How to Increase Customer Loyalty (and Engagement) using Decision Point MarketingMay 15th
Increasing customer loyalty. As simple as it sounds, it is one of the biggest ways to increase profits and grow sales. For marketers, it translates to ‘a sure fire way to stay on the radar of a target market already overloaded with advertising.’ And if that didn’t get you excited, did you know that repeat customers spend on average, 67% more than new customers? And existing customers are 50% more likely to try new products. 50%! That means that 1 in every 2 of the repeat customers that make the decision to return to your business will buy your new product offering.