5 Ways to Put your Year End Marketing Budget to Good UseOct 28th
As the year draws to an end, many marketing departments and marketers in particular, are feeling the year end crunch. Marketing budgets are scrutinized and plans are reviewed for the coming year. While saving money is always a good thing, not capitalizing on your full budget may mean losing it for the coming year.
10 Inflatable Advertising Products and What They Can Do For Your BusinessOct 12th
For a business with a physical location, the words ‘boost foot traffic’ are all too familiar. More traffic, more sales, higher ticket average – the demands list goes on and on. Fortunately, in the inflatable advertising space, there are products that will bring you more customers than you ever thought possible.
Top 4 Advertising Flag Messages for a New Store OpeningSep 20th
When you’re opening a new store or new location, just getting the interior of the store ready for business is an all-consuming task. And while the interior is a critical component of a good first impression, the exterior is what customers notice first. It’s your brand’s first opportunity to really grab attention and get customers to make a right hand turn into your parking lot. And one of the most powerful ways to do that is with advertising flags.
From Start to Finish: How to Announce a Rebranding Without Losing CustomersAug 23rd
For a company’s forward-thinking leaders, nothing spells disaster like an unsuccessful rebranding. Whether it’s due to lack of planning, execution, or just an unexpected downshift in the market, a rebranding gone amiss leads to a web of customer confusion and slumping sales. Fortunately, the majority of the time, rebrandings are successful and deliver on their (re)brand promise.
12 Grass Roots Ideas to Skyrocket your Local Store Marketing EffortsJun 28th
Are you looking for innovative ways to establish a grass roots connection between your business and your local neighborhood? Here are a few tips on how to boost your local store marketing: 1.Calendars and pens for customers One of the best ways to spread word about your business is by giving away free items. In particular, freebies such as pens and calendars are widely used and often prominently exposed by customers in their homes and offices, making them a great grass roots idea for marketing. Just ask Huntington Bank about their pen marketing. 2.Loyalty program A great way to infiltrate a local market and compete with more recognized brands with a national presence is by establishing a loyalty program. The type of program depends on your business, but it could range from being as simple as a stampable paper card to a plastic card allowing the customer to accumulate points. For more ideas about loyalty programs, take some tips from Menchies or Hungry Howie’s. 3.Advertising flags Sometimes establishing a presence in your local market requires making a physical mark. When a local bakery wanted to make a splash with their grand opening, a row of advertising flags was just the […]
10 Ways to Boost Unit Sales in Your Quick Service RestaurantMay 18th
You need more customers right? More foot traffic and more paying customers walking in the front door? Well, it’s time to get back to the basics. Fortunately, in order to boost unit sales, you don’t need on coupons that never even get opened or social media that may or may not actually get people in the door. There are some tried and true methods to get in front of your most highly targeted customers without breaking your budget.