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The holidays have officially kicked off and we are in full swing for sales and seasonal marketing opportunities. As a marketer, determining the best combination of timing, delivery and content is a task you know all too well. There are…

If you’re responsible for marketing a local, regional or national retail chain, you probably spend a good amount of time optimizing your marketing efforts. Between deciding where to spend your marketing dollars and tracking ROI, executing a marketing strategy…

Getting your location noticed these days is hard. From distracted drivers to fierce competition, attracting the attention of your target audience requires you to be noticeable. How do you do that with 10 other QSR’s on your street all vying…

As summer winds down, holiday shopping season moves into the playing field. Before long, tv ads, social media posts and emails will be in frenzy mode for holiday marketing. While online marketing contributes to ad blindness, the right messages at…

Your marketing team has spent weeks, maybe even months getting the campaign ready. The social media team is ready, the banner ads are done and the press releases are just about to go out. All the details have been planned…