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Few things determine how successful an event is than the attendance numbers. To get high numbers, promotion, marketing and advertising all need to come together. This gets tricky when you have a tight budget with high ROI goals. Fortunately, there…

Increasing customer loyalty. As simple as it sounds, it is one of the biggest ways to increase profits and grow sales. For marketers, it translates to ‘a sure fire way to stay on the radar of a target market already…

How many store fronts are there along your street? Probably dozens. Dozens of competitors, all trying their best to attract attention and get customers in their front door. Fortunately for you, you have a secret weapon that will attract attention…

Every once in a while, a contest is so good, you can’t help but share it with everyone around you. This is one of those contests. To celebrate our 28th year of serving local, regional and national companies, Air Ad…

As the year draws to an end, many marketing departments and marketers in particular, are feeling the year end crunch. Marketing budgets are scrutinized and plans are reviewed for the coming year. While saving money is always a good thing,…