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What Dances, Bops and Jumps Yet Never Leaves Its Spot?
Jul 15thThough outdoor advertising dates back as far as markets and signs do, the tube dancer is a relatively modern marketing tool. Originally, these tube-shaped, extra tall inflatable men were designed by a team from Trinidad and Tabago Company. The team lead artist Peter Minshall conceptualized it for the closing ceremonies of the 1996 Summer Olympics, and his co-leader Israeli artist Doron Gazit went on to patent what they then called their “tall boy”. This inflatable dancing human shaped balloon ownership was soon sold to various marketing companies, including the most well-known for expanding its popularity: Air Dancers.
4 Attention-Grabbing Products to Promote Your Grand Opening
Jul 9thToo often, people treat their grand opening like sticking a toe in the water and not like a diving board that can launch their business into success. Grand opening events set the stage for not only your product or sales, but also the customer base you’ll have. The more people you can bring to your special occasion, the more customer trust, and ultimately, loyalty you can earn. Before you open those doors, you need to make sure that you’ve covered every advertising base, offering what will draw people to it, sending out big and exciting vibes, and making your location easy to find. All of these elements can be achieved with some of our best-selling products!
8 July 4th Marketing Ideas to Ignite Business
Jul 1stIndependence Day is one of the biggest holidays in the United States, ranking second only to Christmas. It’s no surprise that given its popularity, the 4th of July is also a major opportunity for marketing. In 2014, the citizens of the US spent $6.2 billion on food alone despite economic hardship. That doesn’t even cover other associated holiday goodies such as clothes, flags, décor, etc… How do you get a slice of this massive revenue? With unique advertising of course! To stand out in a sea of red, white, and blue you need to do things differently than the competition. We’ve got nine great ideas below to help you get started.
A Day in the Life of an Outdoor Advertising Balloon [Infographic]
Jun 23rd· News & Updates · 1 Comment
In any given day, you are exposed to between 4,000 and 20,000 marketing messages. Even though that sounds like a lot, it’s nothing when compared to what an outdoor advertising balloon sees in a day. From distracted drivers to carpooling moms to commuters across the city, an advertising balloon sees them all.
What can Businesses Learn about Capturing Attention from Tube Dancers?
Jun 10thOn any given day as you drive to where ever you are headed, there’s a good chance you will pass by a brightly colored and waving friendly face. No, not a neighbor – a tube dancer at a local business. These simple yet attention grabbing inflatables are becoming a staple in the marketing strategy of brick-and-mortar businesses because they are cost effective, easy to install, and really work.
Ideas for Putting Your Outdoor Marketing to Work for You
Jun 5thThere are no shortage of ideas when it comes to outdoor marketing displays. But why reinvent the wheel? In this presentation, we look at some great examples and why they worked. Some are boutique type places, others are larger stores, but they all have one thing in common – they know how to make outdoor marketing work for their business. 14 Amazing Outdoor Marketing Displays and Why They Work from Air Ad Promotions
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