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Category Advertising Tips
Why Your Business Sign Is Not Working Effectively (And What to Put at the Road Instead)
You have a sign on your building. It has your name, maybe your logo, maybe your hours. It cost a few thousand dollars. It’s up there, doing its job, 24 hours a day. And roughly 95% of the people driving…
Advertising Flags vs. Banners vs. Balloons: Which One Does Your Location Actually Need?
You know you need something outside your business to attract more attention from the road. But when you start looking at options like advertising flags vs banners, it gets confusing fast. Flags? Banners? Balloons? Inflatables? Tube dancers? They all seem…
How to Advertise a Grand Opening on a Budget (Without Sacrificing Visibility)
You’ve already spent more than you planned for your grand opening advertising budget. Build-out went over. Equipment cost more than the quote. Inventory ate a chunk you weren’t expecting. And now you’re staring at the last line on the budget,…
Outdoor Advertising for Multi-Location Businesses: How National Brands Create Local Visibility
You don’t run one location. You run twenty. Or fifty. Or two hundred, all requiring effective multi-location advertising. And every single one of them needs to be visible. Every single one needs to drive local foot traffic. Every single one…
What is Decision Point Marketing? (And Why It Works Better Than Billboards)
There’s a billboard on the highway three miles from your business. You’re paying $2,000 a month for it. It looks great. Professional design. Big, bold letters. And it’s doing almost nothing for you. Here’s why: by the time a driver…
15 Ways to Drive More Foot Traffic to Your Location (Without Spending More on Digital Ads)
Digital ads are getting more expensive every year. Costs-per-conversions are up. Attention spans are down. And the return on every dollar you spend online is shrinking. Meanwhile, thousands of potential customers are physically driving past your business every single day.…