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Category Grand Openings
How to Advertise a Grand Opening on a Budget (Without Sacrificing Visibility)
You’ve already spent more than you planned for your grand opening advertising budget. Build-out went over. Equipment cost more than the quote. Inventory ate a chunk you weren’t expecting. And now you’re staring at the last line on the budget,…
What is Decision Point Marketing? (And Why It Works Better Than Billboards)
There’s a billboard on the highway three miles from your business. You’re paying $2,000 a month for it. It looks great. Professional design. Big, bold letters. And it’s doing almost nothing for you. Here’s why: by the time a driver…
The Complete Grand Opening Advertising Checklist: What to Do Before You Open
Most businesses start thinking about grand opening advertising about two weeks before they open. By then, it’s too late to do it right. Custom inflatables need production time. Permits need to be pulled. Installation crews need to be scheduled. And…
120 Grand Opening Ideas for Record Breaking Success
Whether it’s your first location or your 20th, opening a new business is a mountain-load of work so by the time opening day comes, it’s been in the works for what seems like forever. But as far as marketing and…
Announcing the First Air Ad Promotions Grand Opening Giveaway
Every once in a while, a contest is so good, you can’t help but share it with everyone around you. This is one of those contests. To celebrate our 28th year of serving local, regional and national companies, Air Ad…
Got an Attention Grabbing Sign? Here are 9 Ways to Tell
Customers assume a lot of things from a business’s sign, such as level of professionalism, type of atmosphere, and affordability. No wonder the International Sign Association claims that signs can be responsible for half, that’s 50%, of your customers. It…