Category: Product Launches
From Start to Finish: How to Announce a Rebranding Without Losing Customers
Tuesday, August 23rd, 2016
For a company’s forward-thinking leaders, nothing spells disaster like an unsuccessful rebranding. Whether it’s due to lack of planning, execution, or just an unexpected downshift in the market, a rebranding gone amiss leads to a web of customer confusion and slumping sales. Fortunately, the majority of the time, rebrandings are successful and deliver on their (re)brand promise.