Category: Product Launches

announcing a rebranding

From Start to Finish: How to Announce a Rebranding Without Losing Customers

Tuesday, August 23rd, 2016

For a company’s forward-thinking leaders, nothing spells disaster like an unsuccessful rebranding. Whether it’s due to lack of planning, execution, or just an unexpected downshift in the market, a rebranding gone amiss leads to a web of customer confusion and slumping sales. Fortunately, the majority of the time, rebrandings are successful and deliver on their (re)brand promise.

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