Category: Small Business Marketing

rethink your marketing this holiday season 1

Rethink your Marketing this Holiday Shopping Season

Wednesday, August 16th, 2017

As summer winds down, holiday shopping season moves into the playing field. Before long, tv ads, social media posts and emails will be in frenzy mode for holiday marketing. While online marketing contributes to ad blindness, the right messages at the right time contribute to ad AWARENESS.

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local store marketing for boosting gym memberships

17 Ways to Use Local Store Marketing to Boost Gym Memberships

Tuesday, March 1st, 2016

With the weather turning warmer, more people are getting geared up for summer. And summertime means less thick, heavy clothing and more tank tops and light dresses. This is also the time when women and men start thinking about getting in shape for that beach vacation.

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small businesses can learn from tube dancers

What can Businesses Learn about Capturing Attention from Tube Dancers?

Wednesday, June 10th, 2015

  On any given day as you drive to where ever you are headed, there’s a good chance you will pass by a brightly colored and waving friendly face. No, not a neighbor – a tube dancer at a local business. These simple yet attention grabbing inflatables are becoming a staple in the marketing strategy of brick-and-mortar businesses because they are cost effective, easy to install, and really work.

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Ideas for Putting Your Outdoor Marketing to Work for You

Friday, June 5th, 2015

There are no shortage of ideas when it comes to outdoor marketing displays. But why reinvent the wheel? In this presentation, we look at some great examples and why they worked. Some are boutique type places, others are larger stores, but they all have one thing in common – they know how to make outdoor marketing work for their business. 14 Amazing Outdoor Marketing Displays and Why They Work from Air Ad Promotions

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guerilla marketing ideas

5 Top Guerilla Marketing Ideas For Boosting Your Sales

Tuesday, May 12th, 2015

  Marketing campaigns can take up a huge chunk of your business’ budget, and as you can’t always guarantee they’ll be a success, it can often seem like a senseless waste of money. One way to reduce your marketing costs is to to employ a guerilla marketing strategy. Both large and small companies can incorporate guerilla tactics to attract the attention of their market. Even Adidas has incorporated these methods into their advertising – the sports brand launched one of their new stores with the help of a load of small blue rubber ducks.

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customer email list

You’ve Built a Customer Email List, Now What Do You Send Them?

Thursday, April 16th, 2015

You’ve done all the hard work of collecting potential customer emails and built up a strong customer email list. So what exactly do you do with this list now?

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Are you a field marketer or marketing leader looking to increase sales at your store locations?

Find out how to attract attention from the 128.3 million people driving by your store everyday.
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