Category: Small Business Marketing
Rethink your Marketing this Holiday Shopping Season
Wednesday, August 16th, 2017
As summer winds down, holiday shopping season moves into the playing field. Before long, tv ads, social media posts and emails will be in frenzy mode for holiday marketing. While online marketing contributes to ad blindness, the right messages at the right time contribute to ad AWARENESS.
17 Ways to Use Local Store Marketing to Boost Gym Memberships
Tuesday, March 1st, 2016
With the weather turning warmer, more people are getting geared up for summer. And summertime means less thick, heavy clothing and more tank tops and light dresses. This is also the time when women and men start thinking about getting in shape for that beach vacation.
What can Businesses Learn about Capturing Attention from Tube Dancers?
Wednesday, June 10th, 2015
On any given day as you drive to where ever you are headed, there’s a good chance you will pass by a brightly colored and waving friendly face. No, not a neighbor – a tube dancer at a local business. These simple yet attention grabbing inflatables are becoming a staple in the marketing strategy of brick-and-mortar businesses because they are cost effective, easy to install, and really work.
Ideas for Putting Your Outdoor Marketing to Work for You
Friday, June 5th, 2015
There are no shortage of ideas when it comes to outdoor marketing displays. But why reinvent the wheel? In this presentation, we look at some great examples and why they worked. Some are boutique type places, others are larger stores, but they all have one thing in common – they know how to make outdoor marketing work for their business. 14 Amazing Outdoor Marketing Displays and Why They Work from Air Ad Promotions
5 Top Guerilla Marketing Ideas For Boosting Your Sales
Tuesday, May 12th, 2015
Marketing campaigns can take up a huge chunk of your business’ budget, and as you can’t always guarantee they’ll be a success, it can often seem like a senseless waste of money. One way to reduce your marketing costs is to to employ a guerilla marketing strategy. Both large and small companies can incorporate guerilla tactics to attract the attention of their market. Even Adidas has incorporated these methods into their advertising – the sports brand launched one of their new stores with the help of a load of small blue rubber ducks.
You’ve Built a Customer Email List, Now What Do You Send Them?
Thursday, April 16th, 2015
You’ve done all the hard work of collecting potential customer emails and built up a strong customer email list. So what exactly do you do with this list now?