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The problem with the hotel industry is the overwhelming competition. Aside from other hotels, you also have to compete with sites like Airbnb and other community based platforms. So, to entice more guests, you have to cover every advertising option…

Websites, social media, print advertising – all great marketing ideas for your small business that sound like they’d be really low cost, right? But just as soon as you fire up the computer or inquire on print ads, those thousands…

Congratulations, you’re getting a business off the ground. All the planning and projecting is in the works. And the costs are adding up. Before you watch any more money drain out of your new venture, get the ins and outs…

As summer winds down, holiday shopping season moves into the playing field. Before long, tv ads, social media posts and emails will be in frenzy mode for holiday marketing. While online marketing contributes to ad blindness, the right messages at…

With the weather turning warmer, more people are getting geared up for summer. And summertime means less thick, heavy clothing and more tank tops and light dresses. This is also the time when women and men start thinking about getting…

On any given day as you drive to where ever you are headed, there’s a good chance you will pass by a brightly colored and waving friendly face. No, not a neighbor – a tube dancer at a local…