How Chipotle Can Get More Customers in the Door in 2018

You’re tasked with marketing for Chipotle so you probably spend a good amount of time evaluating your marketing efforts. You’ve got several benchmarks to hit and several people depending on your results. Truth be told, carrying out a marketing campaign that is part of a large scale strategy is not for the faint at heart.

Marketing, in general, is a tight combination of measuring growth and effectiveness. To quote the great marketer Sergio Zyman:

The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.

At Air Ad Promotions, we spend a large part of our time suggesting ways to enhance our client’s marketing efforts in the most cost effective manner possible.

We do this for a couple reasons… one, promotions that are cost effective save marketing budget dollars. And two, marketing campaigns that are enhanced with decision point marketing products see results immediately.

What are the Makings of a Successful Fast Casual Marketing Campaign?

The success or failure of a fast casual marketing campaign can be measured in many ways, but if we had to guess, Chipotle’s success rests in sales. Simply put, a successful marketing campaign brings more traffic and more sales to the restaurant.

In Chipotle’s case, this is a matter of being in the right place at the right time. It’s taking your marketing message and bringing it street level to the people who are in the right place to make a purchase.

Here are a few examples:

This set of Adversail™ flags with the Chipotle Logo, Grand Opening message and All-Real Queso message is an example of a curbside marketing message that will get customers in the door.

Chipotle in 2018 and Beyond

As Chipotle looks to boost sales while still keeping costs in check, on-site marketing becomes even more important. What was once a way to attract attention to your location now functions as an essential part of your marketing and advertising. It’s a way to remind your target market why your location is THE place to eat at and why they should choose Chipotle over your competitors down the street.

Whether your offer is ‘All-Real Queso’ or ‘Grand Opening,’ the fact remains… drivers drive over 3 trillion miles every year and that number is not decreasing. Regardless of how many social media ads, commercials or banner ads consumers see, they are driving past your Chipotle locations this very minute. And seeing your marketing message right at street level might make them choose your queso over your competition.

Air Ad Promotions can help you optimize your marketing campaigns to both save your marketing dollars and get results immediately. Give us a call or send us an email to find out how we can help you.