Set your Limited-Time-Offers Up for Higher ROI than Ever BeforeJul 11th Advertising Campaigns
Your marketing team has spent weeks, maybe even months getting the campaign ready. The social media team is ready, the banner ads are done and the press releases are just about to go out. All the details have been planned out for hitting record setting numbers. When this limited-time offer campaign is released, it will show such high ROI that your marketing team will be the hero’s.
There’s just one thing.
Will the people driving down your street know about it? The ones that pass by it everyday.
How are they going to find out that your location has a ‘buy one, get one free’ special or that it’s ‘free cell phone case’ day?
These commuters are some of the hottest targets and your campaign could certainly benefit from their business, right?
The good news is that getting them to take notice is easy. Here are several examples of how you can use the essential elements of a limited-time offer campaign and get even more exposure and drive even more traffic than you ever thought possible.
Nothing says ‘get it now or you’ll lose out forever’ like a week-only sale. Consumers go wild for offers like short lived sales that they wouldn’t normally see. The banner on this giant custom inflatable is telling customers driving by that they must act now and make a right hand turn otherwise the deal will be gone.
Reach Another Market
Getting in front of a segment of consumers that aren’t the most popular demographic for your company can make a world of difference in the success of a campaign. Take this suit store as an example… when they want to bring in more customers, a shoe offer LTO can be huge for ROI.
The key is to make sure your advertisements get people to notice your location.
Make it Desirable
When something is exclusive, it means it is high demand or scare. In the case of LTO’s – the limited time frame of them poises an exclusiveness that, in normal circumstances, the customer would not be faced with. But you bring in an LTO that is desirable for the market, timed with ‘what’s hot’ and exclusive and just watch consumers jump on it.
Get Fans to Promote
Pumpkin spice lattes are an example of a viral phenomenon that started with a successful LTO. Starbucks debuted their popular Pumpkin Spice Latte back in 2003 and in that time, they have developed a very vocal fan base. When something is buzz worthy, it is worth sharing.
Despite the numerous tactics and marketing techniques out there, the limited time offer is still one of the most acted upon offers in the world of marketing. It is the ideal solution for when you want to drive sales, boost exposure and build brand loyalty at the same time. The next time you want to give your LTO an extra boost of visibility, give Air Ad Promotions a call!
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